Launching a wine label in the midst of Covid-19 lockdowns is a new adventure. This requires building loyalty and interest through engaging social media, interesting webinars and virtual tastings and one-to-one collector outreach. We have to tell this story before anyone will have a chance to taste the wine…
Klipsun Vineyard has earned the reputation as one of Washington’s “First Growth” vineyards, and for over 30 years has grown some of Washington state’s best wine grapes.
In 2019 we partnered with the new owners to oversee the launch of the very first Klipsun estate Cabernet Sauvignon which would carry a retail price well above most Washington State wines in the market. She developed and then executed the roll-out of a marketing plan which included engaging collectors and trade from around the region to build awareness and prestige.
This project is about raising awareness and promoting Washington state’s flourishing wine industry while raising funds for partners such as Seattle Children’s Hospital and the Washington State University Viticulture & Enology Program. Under Sherri’s leadership as Executive Director, the organization grew from raising $1.4 million to over $4 million annually with a cumulative total raised of approximately $16 million over 8 years.
Recognized as one of Seattle’s most important events and hosted by Fred Hutchinson Cancer Research Center, Sherri began working on this project 27 years ago, serving as the Director for almost 13 of those years.
Under Sherri’s leadership the event grew from raising $365k to $13 million annually. Sherri continues to remain involved as the producer, overseeing theme development and décor, lighting, sound, technical crews and talent management. Her team designs, creates, installs, orchestrates and then pushes GO on what is annually a breathtaking spectacle featuring entertainers such as Huey Lewis & The News, Diana Ross, Rick Springfield, Kool and The Gang and more.
When Fred Hutchinson Cancer Research Center was ready to launch a new project, they called on Sherri for help. This project required transforming a private 13,000 square foot mansion in need of a serious makeover into a designer showcase featuring the work of over 30 interior designers. The project included building a Design Jury of distinguished professionals within the design community and guiding them through a selection process, then work with each designer/firm to execute on their spaces.