Category: Marketing


Launching a wine label in the midst of Covid-19 lockdowns is a new adventure. This requires building loyalty and interest through engaging social media, interesting webinars and virtual tastings and one-to-one collector outreach. We have to tell this story before anyone will have a chance to taste the wine…


Klipsun Vineyard has earned the reputation as one of Washington’s “First Growth” vineyards, and for over 30 years has grown some of Washington state’s best wine grapes.

In 2019 we partnered with the new owners to oversee the launch of the very first Klipsun estate Cabernet Sauvignon which would carry a retail price well above most Washington State wines in the market. She developed and then executed the roll-out of a marketing plan which included engaging collectors and trade from around the region to build awareness and prestige.

Auction of Washington Wines

This project is about raising awareness and promoting Washington state’s flourishing wine industry while raising funds for partners such as Seattle Children’s Hospital and the Washington State University Viticulture & Enology Program. Under Sherri’s leadership as Executive Director, the organization grew from raising $1.4 million to over $4 million annually with a cumulative total raised of approximately $16 million over 8 years.