Let’s approach your next project together.

Because you want it done right.

Let’s Chat

Hello! I’m Sherri – a marketer, development executive and events producer who loves to break the mold and take risks for my clients. If you are looking for someone to help you take your project to the next level, then you are in the right place.

About Me

My Specialties

Events

Creating WOW.

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Marketing

Believing in the brand.

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Nonprofit Strategies

Leading by example.

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Services

  • Fundraising Event Strategies
  • Donor Development
  • Board Management and Development
  • Brand Development
  • Community Giving Strategies for Businesses and Individuals
  • Event Production
  • One-Off Special Projects

Featured Projects

Trothe
Launching a wine label in the midst of Covid-19 lockdowns is a new adventure. This requires building loyalty and interest through engaging social media, interesting …
Klipsun
Klipsun Vineyard has earned the reputation as one of Washington’s “First Growth” vineyards, and for over 30 years has grown some of Washington state’s best …
Auction of Washington Wines
This project is about raising awareness and promoting Washington state’s flourishing wine industry while raising funds for partners such as Seattle Children’s Hospital and the …
See All

Notable Achievements

Stat 1

Spearheaded a rebranding effort to drive increased online awareness by 18% in one year, repositioning the organization from a locally-branded entity to a more prestigious nationally recognized event. ​

Spearheaded a rebranding effort to drive increased online awareness by 18% in one year, repositioning the organization from a locally-branded entity to a more prestigious nationally recognized event. ​

Spearheaded a rebranding effort to drive increased online awareness by 18% in one year, repositioning the organization from a locally-branded entity to a more prestigious nationally recognized event.

Stat 2

Realized over $15 million in private and corporate giving through the development and implementation of a single creative procurement campaign and innovative fundraising challenge program, which continued to raise additional funds over subsequent years.

Realized over $15 million in private and corporate giving through the development and implementation of a single creative procurement campaign and innovative fundraising challenge program, which continued to raise additional funds over subsequent years.

Realized over $15 million in private and corporate giving through the development and implementation of a single creative procurement campaign and innovative fundraising challenge program, which continued to raise additional funds over subsequent years.

Stat 3

Successfully led the merger integration of three competing organizations while building consensus and teams among stakeholders.

Successfully led the merger integration of three competing organizations while building consensus and teams among stakeholders.

Successfully led the merger integration of three competing organizations while building consensus and teams among stakeholders.

Stat 4

Grew revenues by 165% annually and consecutively over seven years by leading collaborative efforts across departmental groups.

Grew revenues by 165% annually and consecutively over seven years by leading collaborative efforts across departmental groups.

Grew revenues by 165% annually and consecutively over seven years by leading collaborative efforts across departmental groups.

Stat 5

Successfully launched new premium luxury brand at unprecedented market entry point, selling out product in first 8 months.

Successfully launched new premium luxury brand at unprecedented market entry point, selling out product in first 8 months.

Successfully launched new premium luxury brand at unprecedented market entry point, selling out product in first 8 months.

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Honest Reviews

Sherri has a keen understanding of the Washington wine market which reaches beyond the numbers. She knows how to bring the right consumer to the brand in a personal way.


Steve Burns – Partner at O’Donnell Lane LLC

Her deep understanding of fundraising gives her the ability to create an event from the perspective necessary to be both entertaining and beautiful as well as effective in allowing us to reach our fundraising goals.


Kristin N – Philanthropy Executive

Let’s get to know each other

Because working with me is personal

I was born and raised in the foothills of the Smoky Mountains in East Tennessee and after earning a degree in Marketing from the University of Tennessee (Go Vols!) I found myself with a bad case of wanderlust.  Fortunately, I was awarded the opportunity to travel around the country working with colleges and universities as a consultant to Panhellenic & IFC Councils. After a full year of amazing experiences, I headed west and fell in love, with both a man and Seattle.

Photo courtesy of RichardDuvalImages

Today, I live in the Queen Anne neighborhood of Seattle with my husband of 24 years and my two beautiful teenage boys. I love playing chauffeur to my kids while I still can (windshield time is the BEST) and crave weekly therapy sessions on the tennis court.  And although traveling has been put on hold for now, my wanderlust is still robust and I look forward to planning the next great adventure to somewhere far away for my family and friends.

I’m grateful. I wake up to do what I love each day. I’ve worked with amazing professionals who I call my friends and have achieved goals that I thought were ludicrous. I watched and learned from some great leaders and am proud to have been able to mentor a few along the way. As a result, I’m blessed to have a network that I call on regularly to partner on projects or bring to client conversations.

Let’s discuss your next project